What’s In Your Marketing Mix?

What Does Marketing Mix Mean?

 

I first heard about the The 4 P’s (Price, Product, Promotion, Place) in 1986, Marketing Class. The term is the same, only the tactics have changed.

Marketing Mix First Used 1940’s
http://www.netmba.com/marketing/mix/
Borden began using the term in his teaching in the late 1940’s after James Culliton had described the marketing manager as a “mixer of ingredients”. The goal is to make decisions that center the four P’s on the customers in the target market in order to create perceived value and generate a positive response.

 

The Seven Ps of the Marketing Mix:  Marketing StrategiesThe Seven Ps of the Marketing Mix: Marketing Strategies
http://www.lifecycle-performance-pros.com Business Performance Expert and Performance Management Consultant Victor Holman illustrates the 7 Ps of the Marketing…