January 22nd, 2011 
David D. 
“This Holiday shopping season mobile will drive more sales than in-store salespeople”
As Vincent Vega once commented in Pulp Fiction “That’s a bold statement”! Well that’s exactly what some of the top experts in the field of mobile marketing are predicting will happen this holiday season and I’m pretty sure that they aren’t just spouting hype.
Here’s Why Mobile Will Be Huge
Motorola’s 2009 Retail Season Shopper Study for the period of Nov. 25th through December 20, 2009 (last year’s holiday shopping season) showed some pretty startling figures:
51% of the 4,534 people surveyed indicated that they used their mobile devices to help them purchase in-store products by:
- comparison shopping
- gathering product information
- gathering coupons
- getting peer feedback on purchases
- in the Gen Y demographic (18 -34) these numbers skewed up to 64%!
Looking out to 2010′s holiday season I’m confident in saying that if your local store or business is NOT taking advantage of mobile advertising and marketing this holiday season you are going to be losing out… BIG TIME.
Think about it…this holiday season there are more smartphones, more users and greater access to 3G and 4G networks.
The Top 5 Mobile Holiday Assets You Need to Get Started on NOW
There’s not a whole lot of time, so here are the Top 5 high-impact mobile assets you should be focusing on in order to get the most impact this holiday season:
- Get you site mobile ready site or at least have specific mobile landing pages ready to assist your customers and prospects
- Get an sms opt-in campaign started on your primary website so that you’ll be able to text your most loyal following during the “hunt”
- Develop a mobile coupon or discount campaign to get people to visit and take action.
- Create click to call campaigns that feature your best offers and connect your mobile prospects to a live salesperson/customer service agent for assistance.
- Create click to map campaigns that feature your best offers and direct your mobile prospects straight to your location.
Top Holiday Considerations for Your Mobile Site
Think about what your customers are likely to be looking for when using their mobile devices:
- store location
- product availability
- product information
- coupon/discount code
- commonly asked questions
Time to Get Busy!
You will never have a more rabid buying and shopping audience than during the holidays. Perhaps even more important though is that the list you build during the holiday season is an asset that you can leverage throughout 2011 and beyond.
You can have a mobile campaign up and running for your store or business within 72 hours! So pick up the phone and let us fetch you more holiday customers using the power of mobile marketing.
Want to get quickly get smart on exactly how to use mobile? Good! We have developed a local mobile advertising
reference report for early adopters just like you. Inside you’ll find detailed descriptions of all the different advertising and marketing options and exactly what you’ll need to do to leverage mobile in your business.
Of course mobile isn’t the only thing changing consumer purchasing behavior so you might want to check-out our video titled 5 Mega-Trends in Consumer Purchasing Behavior or simply visit our blog for the most up to date information on local online marketing and local mobile marketing. http://www.FetchLocalCustomers.com/blog
Article Source: http://EzineArticles.com/?expert=Scott_Metcalfe
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